This campaign is meant to be tongue-in-cheek (I hope), but I still find it cringe-worthy.
"Once you go Italian, you'll never go back. Kraft. Let's get zesty."
"The only thing better than dressing is undressing. Kraft. Let's get zesty."
And what's with the word zesty? It's so 1950s. It's the kind of word you use when you want to appeal to people with bland palates.
Via Ads of the World