If I hadn't read about this at the Wall Street Journal, I would have thought it was a joke.
Budweiser is changing the shape of its cans to this:
Ostensibly, Budweiser is doing this because the new can shape reflects the bow-tie design "that has been part of Budweiser advertising and packaging since the 1950s."
Am I the only one who never noticed the 'bow tie' before now?
Budweiser also claims the new shape makes the can easier to grip.
Hmmm. It solves a problem no one had.
According to the Wall Street Journal article, Budweiser has made, "'significant capital investments' to upgrade factories to be able to carry out the 16-step production process to make it.
The new can also holds less beer — 11.3 ounces as opposed to 12 full ounces.