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Ogilvy & Mather Mumbai teamed with Mattel to create this wonderful anti-drunk driving message aimed at late-night partyers.
Here's how it worked:
10:14 AM in Automotive Advertising, Cause-Related Advertising and Fundraising, Out-of-Home Advertising | Permalink
Hot Wheels cars
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This is really thoughtful way to integrate a powerful message into a very mainstream audience! Kudos to them, and perfect timing for the holiday season when drunk driving hit it's highest volume during the year.
Chloe Zimmer |
31 December 2012 at 02:33 PM
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