Ogilvy & Mather Mumbai teamed with Mattel to create this wonderful anti-drunk driving message aimed at late-night partyers.
Here's how it worked:
Via Ads of the World
AdSense
-
AdSense
-
Recent Posts
- Creepy Cat is watching you
- Memorial Day print from the Lilly Pulitzer Design Studio
- TK Food Pineapple Pastry
- Eating like a kid in a Charles Dickens orphanage
- Shark sitings in Vancouver
- The Hipmunk chipmunk
- Why doesn't every company have a vanity barcode?
- Junk drawer advertising
- This was really a thing
- Movie Posters: Man of Steel
Categories
- Ad Agency Self Promotion
- Advertising Arts & Crafts
- Advertising Icons
- Advertising Installations
- Advertising Outside North America
- Advertising to Children
- Advertising to Gays and Lesbians
- Advertising to Men
- Advertising to Parents
- Advertising to Students
- Advertising to Teens
- Advertising to Women
- Advertising-Inspired Art
- Alcoholic Beverage Advertising
- Ambient Advertising
- Art-inspired Advertising
- Automotive Advertising
- B2B Advertising
- Bad Clients
- Beverage (non-alcoholic) Advertising
- Billboards
- Blogs
- Brand Name Tattoos
- Brand Names
- Branding
- Cats (because it's my blog)
- Cause-Related Advertising and Fundraising
- Celebrities in Advertising
- Condom Advertising
- Contextual Advertising
- Controversial Advertising
- Copywriting
- Cosmetic and Fragrance Advertising
- Creepy Advertising
- Damage Control
- Deceptive Advertising
- Digital Advertising
- Direct Mail
- Direct Response Advertising
- Dumb Things Marketing Folks Say
- Education Advertising
- Entertainment Advertising
- Environmental Concerns and Advertising
- Ethics, Advertising and Otherwise
- Event Marketing
- Facts, Figures and Infographics
- Fashion/Clothing/Footwear Advertising
- Fast Food Advertising
- Financial Services Advertising
- Food Advertising
- Free Stuff
- Fun
- Good Clients
- Graphic Design
- Guerrilla Marketing
- Hating People in TV Commercials is Fun
- Healthcare Advertising
- Holiday Advertising
- Household Products Advertising
- Identity Programs
- Inspiration
- Lawyers Take the Fun Out of Everything
- Logos
- Luxury Brands
- Mad Men
- Magazine Covers
- Marketing Research
- Memes
- Missed Opportunities
- Mobile Advertising
- Movie Posters
- New Advertising
- New Product
- New Product Advertising
- NSFW Advertising
- Online Advertising
- Out-of-Home Advertising
- Outdoor Advertising
- Pets and Other Animals in Advertising
- Pharmaceutical Advertising
- Photoshopping
- Political Advertising
- Pop Culture
- Posters
- Print Advertising
- Product Packaging
- Product Placement
- Professional Services Advertising
- Proofreading (something I suck at)
- Public Relations
- Racism in Advertising
- Regrettable Results
- Restaurant Advertising
- Results-Driven Advertising
- Retail Industry Advertising
- Retail Promotions
- Roadside Treasures
- Sales Promotion
- Sexist Advertising
- Social Media
- Spoof Ads
- Sports
- Sports-Related Advertising
- Tag Lines
- Technology Advertising
- Telemarketing
- The (Misguided) Case Against Advertising
- Transit Advertising
- Travel and Tourism Advertising
- TV and Video Advertising
- Typography
- Vintage Advertising
- Viral Marketing
- Websites
- Wordsmithing
- WTF?
- Zombies (see Cats)
- Zoo Advertising
AdSense
-
Blogs That Are Good For You
- Ad Blog Arabia
- Ad Chick
- adfreak
- ADhibition
- Ads of the World
- adverlicious
- Advertising Universe
- advertising/design goodness
- AdVerve
- Adverve
- Allan Peters' Blog
- BB-Blog
- Brofessional Review
- CAP&Design
- Cherryflava
- Colorful Life
- Copyranter
- daily design discoveries
- Design Dust
- Design*Sponge
- Ffffound!
- Finie Ramos .:My World is in My Imaginations:.
- Freshbump
- Gizmodiva
- Iain Claridge
- IMP Awards
- Inspirationfeed
- Inspire Me Now
- koikoikoi
- Lovely Package
- Moat Ad Search
- Most Inspired
- Notcot
- Packaging of the World
- Pristina | Everything Design
- Pursuitist
- Rachael Guay
- Radio Free Babylon
- Sent to the Corner
- ShareSomeCandy
- The Consumerist
- The Design Blog
- The Dieline
- The Jealous Curator
- The Oatmeal
- The World's Best Ever
- Theories of The Deep Understanding of Things
- this isn't happiness
- Toxel
- Typography Served
- umla
- Where's My Jetpack?
« And, now, the best of 2012 | Main | A half-baked marketing strategy »
31 December 2012
Ogilvy and Mattel drive home an important message
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451ccbc69e2017c352b018c970b
Listed below are links to weblogs that reference Ogilvy and Mattel drive home an important message:
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
This is really thoughtful way to integrate a powerful message into a very mainstream audience! Kudos to them, and perfect timing for the holiday season when drunk driving hit it's highest volume during the year.
Posted by: Chloe Zimmer | 31 December 2012 at 02:33 PM