When you go to the site, you'll see an image of Picasso's painting, A Woman Ironing. Click/drag your mouse over the painting and it will reveal the original painting over which Picasso painted when he recycled the canvas.
But get to the homepage RIGHT NOW, before the New York Times changes the content.
I think the New York Times does a pretty good job of taking advantage of technology to add an extra layer of content (and enjoyment) to its online newspaper.
Image: Estate of Pablo Picasso/Artists Rights Society (ARS), NY
Although the choice of an elephant during a heated presidential election does seem odd. And conspiracy theory types would be interested to know that Harvard Pilgrim's former CEO, Charlie Baker, is a prominent Massachusetts Republican.