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Michelob Ultra is a low-cal, low-carb beer.
It now comes in a "slimline" can:
Michelob Ultra is using the same marketing strategy as this 1990 woman's extra slim cigarette:
Sad that such a transparent strategy works.
Click here to see an ad for Michelop Ultra, featuring Lance Armstrong.
06:35 AM in Alcoholic Beverage Advertising, Controversial Advertising, Product Packaging, Vintage Advertising | Permalink
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These "slimline" cans also closely resemble similar-sized cans that are used throughout east and southeast Asia for various drinks (e.g., Pocari Sweat). Perhaps the slimline cans are also being used with an eye for Asian consumers.
11 July 2012 at 09:51 AM
I like mic ultra and hate, absolutely hate the can and therefore i will not buy it a the grocery store and only dink when out from tap or bottle.
Do other people feel this way.
27 May 2013 at 09:02 PM
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