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To promote its lemon-lime soft drink in Rio de Janeiro, Sprite Brazil created giant soda fountains and scattered them along the beach. The soda fountains dispensed water, allowing beachgoers to take a refreshing shower.
Click here to read a funny tweet about Sprite.
02:48 PM in Advertising Installations, Advertising Outside North America, Ambient Advertising, Beverage (non-alcoholic) Advertising, Guerrilla Marketing, Out-of-Home Advertising | Permalink
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Cool! The soft drinks water fountains furnished water, enabling beachgoers to take a relaxing shower.
surf vacations |
27 July 2012 at 03:05 PM
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