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31 May 2012

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Tom McMahon

During the three months ended Apr. 28, same-store sales fell 18.9 percent. Total sales fell 20.1 percent. Internet sales went down 27.9 percent. And that’s during a period when department stores as a group posted a same-store sales increase of 3.4 percent, according to ICSC.

What’s more, according to the Consumer Equity Index (CEI) tracked by BIGinsight, a research service, JC Penney lost 5 percent of its preference share among female shoppers from April 2011 through April 2012, while Macy’s increased its share by 43 percent and Kohl’s by 14 percent.

http://retailtrafficmag.com/retailing/operations/too_much_too_soon_error_jcpenney_05312012/

Paula Zargaj-Reynolds

The source you cite suggests that the drop in sales is the result of JCPenney trying to do too much, too soon, in the way of rebranding.

The boycott of JCPenney, for its hiring of Ellen Degeneres, never got off the ground.

So, I would like to think that the store's drop in sales is not a result of its pro-gay stance.

Black Friday

JCPenny has become Philanthropic partner for charity work. That is one of the great work done by a big brand. Good news for JCPenny lovers.

I also want to give a big kiss to JCPenny after this step.

Neihoff Furman

Yeah, JCPenny has a good mission and vision. Good luck for your institution. Plus I love the campaign for fathers. We ought to love them.

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