There's lots to love about the new JCPenney.
First, the store hired the lovable Ellen DeGeneres as spokesperson.
Second, JCPenney ignored a boycott attempt by an anti-gay group.
Third, for Father's Day, JCPenney created an ad that celebrates straight and gay dads.
The copy reads:
First Pals: What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two.
Beautiful in every way.