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To remind people that it's open all night, McDonald's created a reflective billboard that could only be read at night when activated by car headlights.
I wish this had been my idea.
Click here to see a :37 video that shows how the McDonald's reflective billboard works.
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The best part is in exchange for injecting itself into other people's mental space - it provides some actually useful information.
A near ethical use of advertising. :)
Posted by: K | 14 April 2012 at 03:03 PM