You've probably heard people claim they don't watch TV, the implication being that they spend their free time reading, writing a screenplay or curing cancer.
Advertising is full of such pretentious a**holes. Which is weird since these same people claim to be experts at creating TV commercials.
I can't say for sure whether or not the people who created the new commercial for Stacy's pita chips actually watch TV. But if they did, they would have known that the music they chose for the commercial has been used by Depends adult diapers for more than a year.