From a New York Times article about hot sauce marketing.
Colin Drummond, senior partner and head of planning at Ogilvy West: There are people who get hot sauce, and those who don’t... (Tabasco is particularly interested in those) we call ‘zesties,’ who share a zest for life and the food they eat.
Peter Kang, senior partner and executive creative director at Ogilvy West: It’s kind of like life turned up to 11.
Christ, what an asshole.
Posted by: Mike | 02 February 2012 at 12:34 AM