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This new campaign for Ivory soap was created by Wieden+Kennedy.
The agency also updated Ivory's logo.
Click here to see an unintentionally hilarious logo.
Via Under Consideration
09:50 AM in Graphic Design, Logo, Print Advertising | Permalink
new Ivory soap ads
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Judging by the scruffy twats I saw in Tesco today, soap wasn't on their shopping list
18 November 2011 at 01:49 PM
Just like the new Eight O'Clock Coffee bag, the new Tropicana jug and the new Premium Saltines box, this new Ivory logo screams "house-brand generic". All these new packaging "revamps" look as though they were designed using Microsoft Word.
Mister Helvetica |
18 November 2011 at 03:29 PM
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