This new campaign for Ivory soap was created by Wieden+Kennedy.
The agency also updated Ivory's logo.
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18 November 2011
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Judging by the scruffy twats I saw in Tesco today, soap wasn't on their shopping list
Posted by: Keith | 18 November 2011 at 01:49 PM
Just like the new Eight O'Clock Coffee bag, the new Tropicana jug and the new Premium Saltines box, this new Ivory logo screams "house-brand generic". All these new packaging "revamps" look as though they were designed using Microsoft Word.
Posted by: Mister Helvetica | 18 November 2011 at 03:29 PM