One can understand Woolite's desire to stand out from other clothes detergents. Not sure Rob Zombie's allusions to torture are the way to go.
A few years ago, my brother talked me into watching Rob Zombie's movie, House of 1000 Corpses. The title sounds like a campy Vincent Price movie from the 1960s. It was actually two hours of graphic torture scenes. And the last time I let my brother pick the movie.