Advertising Is Good For You

Pope Benedict's first tweet

Actually, @new_va_en, Vatican News, has been around for a while. But this is the first tweet from the pope himself.

I have a stomach ache just looking at this

These photos are from this week's San Diego Fair. There's more about the fair at Rue the Day.

AWESOME trailer for a zombie video game

This just won a Gold Lion at Cannes. For good reason.

Click here to watch the trailer for Dead Island.

Agency: Deep Silver, Planegg Munich

Dear Juicy Fruit, from The Oatmeal

Via The Oatmeal

Inspiration: Jessica Harrison's gruesome figurines

These figurines remind me of this book.

Click here to see more of Jessica Harrison's work.

Tweet from Cannes

Celebrity Saturday: Heidi Klum for Project Runway

Very cool outdoor Lego ads

Via Buzz Feed

Watch the TV commercial that caught mobster Whitey Bulger

The FBI spent $50,000 on an ad campaign to help catch a mobster/murderer on the agency's Ten Most Wanted list. And it worked.

Boston mobster Whitey Bulger and his girlfriend, Catherine Greig, had been on the run for 16 years. The FBI manhunt was worldwide. The reward for information leading to Whitey Bulger's capture was originally $1 million but was raised to $2 million a few years ago.

So why was this effort by the FBI successful when others failed? Many speculate it's because this campaign targeted women and, instead of featuring Whitey Bulger, the ads featured Catherine Greig. Sure enough, someone recognized her. The tip led to the arrest of the duo.

Click here to watch the FBI TV commercial that helped catch mobster Whitey Bulger.

I hope the tipster gets the $2 million reward for helping to catch Whitey Bulger. The reward for Catherine Greig's capture was only $50,000.

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The Brothers Bulger by Howie Carr is a great read detailing the rise of the ruthless mobster and his sleazy brother, former Boston politician Billy Bulger.

Someone didn't get the sensation

Happy Father's Day from Arnold Schwarzenegger

My Father's Day gift to you. Enjoy.

Via Adweek

More celebrity fragrances

Lollipop Splash The Remix from Mariah Carey:

Life from Patrick Dempsey:

S by Shakira:

Love and Light from Jennifer Lopez:

Reveal the Passion from Halle Berry:

Via Scented Salamander

Celebrity Saturday: Beyonce for her new fragrance, Pulse

Via People