This is an incredibly ambitious TV commercial for a local Boston bank.
It's got hip music. Computer graphics — the flock of birds is a nice touch. They've got diversity covered; looks like there's an African-American woman, a couple of Latin people and a Muslim woman along with the typical assortment of Caucasians. There's a white-collar customer and one who looks like a construction contractor.
It even has a concept: the small business customer is the star, honored and respected by bank staff.
The creators of this spot tried really hard to make it something special. And I have to applaud anyone who doesn't settle for the expected and instead reaches for the stars.
Unfortunately, I think they overreached. The end result is very odd.
Click here and see what you think of this TV commercial.
Very odd, indeed.
Wait a minute, wait just a minute:
"...the small business customer is the star..."
THAT'S what this commercial is about? I've seen this slice of baloney a million times and I had no idea what it was trying to tell me.
Unless you attended the many meetings that undoubtedly preceded its filming, NOBODY could tell you what message this commercial is communicating.
I thought they were singing "our car wash works". I really did.
Posted by: Eddie Haskell | 01 June 2011 at 08:39 PM
You're awfully grumpy today, Eddie.
Posted by: Paula Zargaj-Reynolds | 02 June 2011 at 12:03 PM
No, watch it again. They're singing "our car wash works". I think.
Posted by: Eddie Haskell | 03 June 2011 at 01:01 PM
Eveyone, customers and employees, look incredibly uncomfortable and awkward. I love the bank employees' forced smiles and looking like clapping requires genuine effort. It's like, we're here for you, but we'd rather not be.
Posted by: Bela | 04 June 2011 at 10:59 AM