British officials have banned a Rimmel mascara campaign for being misleading.
The TV spot features Georgia May Jagger (daughter of Mick Jagger and Jerry Hall) modeling three different lash looks supposedly created by Rimmel's 1-2-3 Looks Mascara.
Trouble is, the ad features tiny print that mentions the photos were "shot with lash inserts," double speak for false eyelashes.
The British Advertising Standards Authority thinks the campaign is cheating and ordered it pulled.
Too bad American companies aren't held to the same high standard.
As any woman familiar with American fashion magazines can tell you, mascara ads in this country typically feature models who are wearing false eyelashes or have had their lashes digitally lengthened to outrageous lengths.
To prove my point, here are cropped photos from all the mascara ads featured in the November 2010 issue of In Style magazine. Click the images to enlarge them and get a true sense of how ridiculous the eyelashes appear.
American women are used to this type of blatant deception in our cosmetic ads. But that doesn't make it right.
Bethenny Frankel is a TV reality star, having appeared on "The Apprentice: Martha Stewart," "The Real Housewives of New York" and "Skating with the Stars." And now she has her own show, "Bethenny Getting Married?"
She's also a busy pitchwoman, selling her own line of skin care products, shapewear and cocktail mixes, as well as Pampers, Pepperidge Farm and British Airways.
To put it politely, she's a multi-media tasker.
So why do brands keep hiring her to promote their products? People who are familiar with this woman know she'll do anything for a buck, so her endorsement is meaningless.
And people who are not familiar with her are... well... lucky.
The Butterball Turkey Talk-Line allows home cooks to phone in their questions relating to preparing a turkey and get answers in real time. One can also email the Talk-Line if time is not of the essence.
According to Butterball's website, 50 "professionally trained, college-educated home economists and nutritionists" respond to 100,000 questions every November and December.
Started 29 years ago, the Butterball Turkey Talk-Line is already an American Thanksgiving classic.
I've never used it but I sure as heck like knowing it's there. Just in case.