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Found at Packaging of the World.
Don't mean to disparage with faint praise. I love the design by Sofia Blomberg; it's the concept of wine in a box that I'm a little skeptical of.
Posted at 09:17 AM in Alcoholic Beverage Advertising, Graphic Design, Product Packaging | Permalink
acceptable wine in a box
The image of going about town with a handbag full of wine is amusing.
03 November 2010 at 10:50 AM
Looks like the sort of thing that would appeal to giggly airheads with no taste whatsoever (wine or otherwise).
03 November 2010 at 03:26 PM
And the wine's probably piss too !
Well, technically, the wine is inside a polyethelene "bladder" inside the box, which is kind of appropriate in light of Keith's theory about the wine's quality.
04 November 2010 at 12:28 AM
I can appreciate the design goals:
Horizontal to fit in refrigerator,
No cork or cap to remove,
Pours without removing from shelf,
Looks less austere than a box.
I wonder what direction the design would take if they decided to name it "Glug" rather than "Vernissage"? (Which I see means "private viewing" -- a pretty clever name for a wine you won't bring to the table. Or can also mean "varnishing", a less appealing aspect.)
05 November 2010 at 02:42 PM
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