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03 November 2010



The image of going about town with a handbag full of wine is amusing.


Looks like the sort of thing that would appeal to giggly airheads with no taste whatsoever (wine or otherwise).


And the wine's probably piss too !


Well, technically, the wine is inside a polyethelene "bladder" inside the box, which is kind of appropriate in light of Keith's theory about the wine's quality.


I can appreciate the design goals:
Horizontal to fit in refrigerator,
Easily resealable,
No cork or cap to remove,
Pours without removing from shelf,
Looks less austere than a box.

I wonder what direction the design would take if they decided to name it "Glug" rather than "Vernissage"? (Which I see means "private viewing" -- a pretty clever name for a wine you won't bring to the table. Or can also mean "varnishing", a less appealing aspect.)

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