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Good Guide is a website that shows you how far right- or left-leaning 150+ brands are, based on their political contributions.
Click here to go to the Good Guide website.
08:50 AM in Branding, Ethics, Advertising and Otherwise, Political Advertising | Permalink
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Fishy. They show Heinz as middle Republican, which is odd since the owner's hubby is John FN Kerry.
16 September 2010 at 03:25 AM
Interesting tool. A few surprises, like Dell, but not many. None of the results would really change my shopping habits, though. I guess I'm just really old-fashioned. I still buy things based upon quality, service, and price. Not much of a shoptivist.
17 September 2010 at 11:27 PM
K, Teresa Heinz's late husband, H. John Heinz, was a Republican Senator. She was once a Republican, too, but switched parties after she married John Kerry.
Paula Zargaj-Reynolds |
21 September 2010 at 01:40 PM
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