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Bon Ami powder cleanser has redesigned its packaging to better communicate the brand's environmental friendliness -- no phosphates, no chlorine, no other harsh chemicals.
The company is keeping its iconic chick and tag line, "Hasn't scratched yet."
In case you were wondering, this is what the packaging used to look like:
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I have to admit, I have always percieved Bon Ami as being incredibly corrosive and high-powered, not "Green" at all, and I think that was because of the metallic packaging. I think this brown-paper design communicates a much more environment-friendly message.
Posted by: The Anal Retentive Chef | 27 September 2010 at 06:57 PM
Yup, I agree.
Posted by: Paula Zargaj-Reynolds | 27 September 2010 at 07:51 PM
I think I always thought of it as European, because of the name. The new packaging seems contemporary American.
Posted by: Doug | 29 September 2010 at 05:13 PM