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This is the first time I've seen 'poo' in a headline.
Or a tag line.
In this context, it seems innocuous and very appropriate.
Still, it took a brave client to approve it.
06:30 PM in Advertising to Parents, Copywriting, Print Advertising, Tag Lines | Permalink
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"Poo Free." If only! I'm so glad my kids are out of diapers!
24 August 2010 at 12:00 AM
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