Here's the tale of Amber Duick.
She's a Los Angeles woman who for five days received emails from someone she didn't know, a man named Sebastian Bowler. Sebastian told Amber he knew where she lived and told her he'd be coming to her home to hide from the police.
Amber says she feared she was being stalked and had trouble eating, sleeping and her job performance suffered.
When she found out the emails were part of a guerrilla advertising campaign for Toyota, she decided to sue Toyota for $10 million.
Of course advertising shouldn't be masquerading as a guy who's wanted by the police and is on his way to hide out at your house.
But what about a series of tongue-in-cheek emails from a guy who says he's wanted by the police and is on his way to hide out at your house?
I don't have access to all the emails, but here are two snippets from the emails sent by the fictitious Sebastian:
Amber mate! Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over.
Amber, ran into a little problem at the hotel. After I'm done visiting you, I'm going to go back and sort out that front desk Muppet. (this email included a bill for damages from a hotel)
THIS is the kind of thing that "terrified" Amber Duick? Seems to me the copywriter did a great job of injecting just enough cornball into the copy to clue in the reader that this is some kind of joke.
Read more about Amber Duick and her suit against Toyota.
Ever since I first read this story, in my mind's eye the role of Sebastian Bowler has been played by Terry Thomas.
I agree that emotional stress on stalker whether true or not is very disturbing hence; I agree that suing them is plain just. Thanks for sharing this story.
Posted by: Submit Discount Codes | 26 March 2010 at 12:00 AM
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Posted by: sweety | 29 May 2010 at 02:48 AM