« Junk mail fail | Main | SciFi Channel jumped the shark. Again. »
This ran in Fortune in 2005. The copy for this ad reads:
Imagine a World Without Her
What would you do? How would you manage? Caring for a child or elderly parent, cleaning the house, driving the kids to soccer practice, cooking meals.
A recent study concluded that the value of the things she does can be as much as $43, 461 per year, not including overtime . . .
2005 wasn't THAT long ago.
Source: No Soap Radio
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451ccbc69e2011571e6f70a970b
Listed below are links to weblogs that reference Apparently, a copywriter from 1957 was dug up and brought back to life so he could work on this ad:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
More moms are staying at home b/c of the recession. The approach makes sense, the execution, not so much.
Posted by: Avant Gaudy | 14 July 2009 at 09:39 AM
Absolutely, the work done by women who don't work outside the home is intrinsically valuable. It would require a considerable amount of money to hire someone to do all that work. It's just that the copy in this ad is so godawful!
Posted by: Paula Zargaj-Reynolds | 15 July 2009 at 09:47 PM
The copy is okay but the presentation is retro. I'd respond if I lived in the Midwest, but the image is out of sync, plus is references someone who is not in the image.
Posted by: Richard Herbst | 16 July 2009 at 09:08 AM