Not all the new media are digital

Before leaving Maine yesterday, my husband and I had lunch at Rick's All Season Restaurant in York Village. The instant we stepped inside, we knew we'd stumbled upon a local favorite hangout. It's that kind of place.

My husband ordered a cup of hot tea and this is what the mug looked like.

I've seen paper placemats covered with ads from local businesses but I'd never before seen a mug covered with them.

Pretty neat.

Rick's got their mugs through Coffee Cup Ads, which is smart enough to put its website address on the mugs.

The food was great, by the way. I asked for a well-done cheeseburger and actually got it. Unless you also like your burgers well done, you'd be surprised how difficult it is to find a place that knows how to make a proper well-done burger.

Comments

[George Hanson]

I have seen this same type of advertising all over in Michigan and Florida and Illinois in my travels and I had inquired with the company that was making the mugs.
They were called Mugs Across America, Inc. Their mugs had a 1 color imprint instead of full color
and they had told me that the full color mugs were dye sublimated and that the mugs break very easily and chip daily in restaurant atmosphere. Mugs Across America was using vitrified
mugs and he told me they fire their mugs at 1600 degrees to ensure the printing would never come off the mugs, like it does on the full color ones after 30 or so washings. This guy had pioneered the mug ad idea in Michigan back in the early 1980's
They do a great imprinting job too. I agree, It is a great idea.
I was interested in selling the ads for them and they had offered my a great sales package, where If I sold the ads for $175 a year, they were going to pay me $100 of the $175 and they would only receive the other $75 per ad and they had to buy the mugs, print them, do all the art graphics layout, send out the proofs and pay for the shipping of the order, all with only $75 from each ad sold. Then my health went South and I was laid up for almost 8 months. I Decided to just take it easy instead and leave the ad selling to the younger croud