Advertising and marketing budgets are one of the first things cut during troubled times.
In fact, it should be just the opposite.
In a recession like this one, where so many businesses are on the brink, you'd think it would be a no-brainer that NOW is the time to increase promotional efforts to at least keep, if not increase, your customers.
A new study from Ad-ology Research provides another compelling reason not to cut ad and marketing spending.
The study, "Advertising's Impact in a Soft Economy," found that almost half of Americans believe that lack of advertising by a retail store, bank or auto dealership during a recession means the business must be struggling.
CLICK HERE for more results from the study as well as a link to where you can purchase the entire Ad-ology study.
I live in Swampscott, Massachusetts. It's a small town -- only three square miles -- yet we've already lost two servicepeople to the war in Iraq.
In September 2006, Army Specialist Jared Raymond was killed when his tank was hit by an improvised explosive device. Less than six months later, Captain Jennifer Harris died when her helicopter was shot down.
They were only 20 and 26 years old respectively.
I am in awe of those whose love and respect for the United States is so great they're willing to risk their lives for it. Their sense of duty is truly noble, their courage almost super-human.
Especially today, Memorial Day, those of us lucky enough to be living in the United States feel the weight of a debt so great we could never repay it.