I rarely notice pop-up ads. Rarer still do I click them.
But when I landed on the New York Times homepage and saw this ad, I didn't hesitate to click.
Tiffany's signature blue.
That's it.
That's all it took to get my attention and make me want -- no, not want -- NEED to know more.
Tiffany's branding isn't edgy or particularly innovative. It's not what advertising/marketing people would describe as very creative.
But Tiffany's branding is distinctive. It's used consistently, almost predictably. And it doesn't hurt that Tiffany's product lines are exquisite.
Clicking the above ad brought me HERE. And now I have a few more items on my what-I'm-buying-when-I-win-the-Lottery list.