Neatorama has an interesting, quick-read post: the stories behind ten famous logos:
Morton salt's umbrella girl
Heinz' 57 varieties
Green Giant's jolly green giant
Laughing Cow's earring-wearing bovine
The Quaker Oats man
Gerber's baby
Aunt Jemima
Betty Crocker
Chef Boyardee
Sara Lee
Heinz' 57 varieties
Green Giant's jolly green giant
Laughing Cow's earring-wearing bovine
The Quaker Oats man
Gerber's baby
Aunt Jemima
Betty Crocker
Chef Boyardee
Sara Lee
These are the depictions of Betty Crocker over the years.
1936 Betty looks like she's standing trial for murder.
1972 Betty looks like Dracula in drag.
I'm guessing that when they created the current Betty they were trying to blur her ethnicity. I like the idea but the execution looks too much like a photograph and that ruins the romance of the brand.
1955 Betty is the only one who looks like she actually bakes cakes.
For some reason I can't explain, 1965 Betty is my favorite. How about you?
It looks like 1980 Betty is the slightly older version of 1965 Betty.
Posted by: Micaela | 30 March 2009 at 08:12 AM
I like the 1927 Betty, but was also interested to see the Republican Stewardess Betty from 1986
Posted by: HOM | 20 February 2010 at 09:17 AM
She is very Reagan Era-appropriate, now that you mention it.
Posted by: Paula Zargaj-Reynolds | 20 February 2010 at 11:52 AM
Can't understand how she looks after her look. She must be 100 yo now. Isn't she?
Posted by: Coolman | 02 June 2010 at 07:27 AM