Advertising haters, pick a side

I was reading today that GM dealers are pressing the automaker to put together some sort of advertising campaign to drive much-needed customers to their dealerships.

GM is hesitant to do so because it doesn't want to be seen as 'wasting' taxpayer money on advertising.

You can hate advertising all you want, but you can't have it both ways.

That is, you can't say GM would be throwing money away to spend it on something as frivolous as advertising AND AT THE SAME TIME accuse advertising of being this highly effective weapon that can make people do anything.

Either advertising is powerful enough to help pull GM away from the brink of bankruptcy. Or advertising is simply clever fluff that does nothing more than waste money.

But it can't be both.

Image: Plastic Army Men by CynLynn, available for purchase at Red Bubble

Comments

[Chad Coombs]

Good advertising is powerful enough to help pull GM away from the brink of bankruptcy. Bad advertising is simply fluff that does nothing more than waste money.