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According to Wednesday's New York Times, automaker Hyundai's market share almost doubled last month as its sales rose 14%.
Hyundai's newest marketing strategy, called Hyundai Assurance, is almost surely the cause. Hyundai is "promising to let buyers return their vehicles, at no cost in most cases and with no penalty to their credit rating, if they lose their job or income within a year."
Read the rest of the New York Times article HERE.
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Nice move by the company! I think a company that gives such a big guarantee to their customers merits more than just recognition. They not only raised the sales, but won customer loyalty in the process, which is more important in the long run.
Posted by: Leisa Dreps | 18 August 2011 at 04:37 PM