"We felt like, as we move out of this traditional mass marketing and mass distribution era into today's culture, there's an opportunity to bring humanity back, both in terms of the design but also in the way we engage consumers. By making the logo more dynamic and more alive ... [it is] absolutely a huge step in the right direction."
-- Frank Cooper, Pepsi's VP-portfolio brands
And here is Pepsi's new, "more dynamic and more alive" logo along with its predecessors:
I actually have a Sham Wow. I didn't buy it from Vince, though. I got it at a home show in Boston. It works just like he says but I keep forgetting I have it and instead continue to spend a fortune on paper towels.