Lush beauty products are handmade and all natural. The brand also considers the overuse of product packaging to be wasteful.
To build awareness of their company's policy of avoiding the unnecessary, some Lush employees took to the streets of Berlin wearing nothing but aprons.
The stuff that looks like cheese is actually soap and the jars that look like marmalade presumably contain beauty products:
Read more about the Lush promotion at The Scented Salamander.