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Today's teens must be multi-taskers extraordinaire. According to a just-released OTX study, U.S. teens spend an average of 11.6 hours a day online.
Source: Media Post's Center for Media Research
06:00 AM in Advertising to Teens, Digital Advertising , Facts, Figures and Infographics | Permalink
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Are you sure that's not supposed to be 11.9 hours a week?
18 June 2008 at 09:46 AM
Is that per day or per week?
18 June 2008 at 09:50 AM
11.6 hours a day does sound excessive. But 11.6 hours a week sounds too low.
So I went back to the study and read it more carefully. And I'm still not sure if it's per week or per day.
See for yourself. On the OTX homepage (http://www.otxresearch.com/) one can click to the press release and news section. Once there, you can download the study on teens and the Internet.
Paula Zargaj-Reynolds |
18 June 2008 at 09:34 PM
...it's because they're online while at school and hooking up ;) mobile web under desks and youtubing makeout sessions. all part of the package.
20 June 2008 at 04:39 PM
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