A nice little surprise from a package designer

Why don't more companies do stuff like this?

Source: Chicken Crap

Comments

[Don C]

That other companies aren't doing this is what makes it unique.

Clever idea.

[Em]

Oh that's cute! :)

[Daniela]

Innocent are extremely popular in the UK and started off being a tiny private company focused on using organic, honest ingredients. I was recently told the business was sold to one of the soft drinks huge companies, so it won't be that honest anymore. Although, I'd like to think the fact that smoothies will be produced on a bigger scale will reduce the price, Innocent were mind-blowingly expensive.

There's one more company, who does this trick of making customers think they're an independent, small producer with their frills-free packaging and funny copy; they're called Aussie and make hair products. They belong to Colgate-Palmolive.