Fresh approach to self-promotion from a freelance art director

Auckland freelance art director, Mari Pettersson, came up with this clever self-promotion piece. She explains:

As a fresh newcomer in freelancing, I wanted to approach some creative directors by delivering them a small poly-wrapped meat tray containing 'a fresh brain' = my business card. The label was personalized for each person. Number under the barcode is my phone number."

Looks a lot like the campaign from yesterday's post yet it's a completely different concept.

Source: Ads of the World