According to a study conducted by Stanford University and Lucile Packard Children's Hospital, children prefer food wrapped in McDonald's packaging over unbranded food.
Some have taken this study to mean that McDonald's has turned children into fast food fiends. Let's not get carried away.
All the study means is that kids prefer branded food to unbranded food. Just as you do.
Don't you assume the quality of a banana with a Dole label is likely better than that of a banana with no label?
Don't you think the no-name brand of cola at the supermarket doesn't taste as good as Coca-Cola?
Don't you wonder just a little bit if the generic drug your health insurance covers is as good as the name-brand that's not covered by your plan?
I've been in advertising and marketing for more than 20 years and even I believe that most branded products are better than those that aren't.
So, as far as this study on kids is concerned, it pretty much just means that kids pick up on our buying behavior at an early age. Which is really not that scary at all.