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Typically, when a heretofore plain surface is transformed into a new advertising medium, a collective groan can be heard across the land.
However, even the most jaded would have to admire the wit and exuberance of this escalator advertising from South American amusement park Hopi Hari.
On the other side of the world -- in a mall in Istanbul, to be exact -- is this other approach to advertising on escalators.
Here, images of Hyundai vehicles are shown 'climbing' steep terrain.
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Thanks for the link Paula.
Nice blog.... I'll be linking to one of your posts soon!
Posted by: Zeid Nasser | 19 September 2006 at 07:18 AM