Fashion designer Isaac Mizrahi is the new celebrity spokesperson for StriVectin-SD. In case you're too young to know, StriVectin-SD is a rather expensive stretch mark cream that unexpectedly turned out to be a miraculous anti-wrinkle cream.
Word-of-mouth advertising made StriVectin-SD such a huge success that the major drug store chains all sell a less-expensive generic version of the stuff.
The folks at StriVectin-SD claim they've hired Isaac Mizrahi to sell the anti-wrinkle cream to men. That's 'men' with no qualifier such as, say, 'gay.' But come on. Straight men don't even know who Isaac Mizrahi is.
Isaac Mizrahi's boyish charm and affable manner make him a great celebrity choice to endorse wrinkle cream to at least 10% of the male population.
Mizrahi photo: Every Day with Rachel Ray
Source: Fashion Week Daily