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It's a no brainer.
Or so you'd think.
Cadillac and its advertising agency, Modernista, just debuted a new tag line: Life, liberty and the pursuit.
Except that Honda and its advertising agency, RPA, introduced the SAME EXACT TAG LINE just months ago.
Posted at 07:01 AM in New Advertising, Tag Lines | Permalink
Substitutes for it's a no-brainer:
1.) it's advertising 101. Hell. it's the first day of Advertising 101.
2.) it's so easy, even an advertising agency could do it.
3.) it's so obvious I'm actually BORING myself pointing it out.
4.) if Modernista is too cheap to subscribe to a few car magazines, you'd think the client would at least forward their copies after they're done reading them...
5.) ...or offer to read them to the creatives at Modernista.
Rocket Surgery |
08 August 2006 at 08:45 AM
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