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08 August 2006


Rocket Surgery

Substitutes for it's a no-brainer:

1.) it's advertising 101. Hell. it's the first day of Advertising 101.

2.) it's so easy, even an advertising agency could do it.

3.) it's so obvious I'm actually BORING myself pointing it out.

4.) if Modernista is too cheap to subscribe to a few car magazines, you'd think the client would at least forward their copies after they're done reading them...

5.) ...or offer to read them to the creatives at Modernista.

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