Showing real women in advertising typically gets a ho-hum reaction from me. Let's face it, it's usually not much more than a publicity stunt.
And there's always photoshopping. Lots of it. Because you know and I know that the photographers and stylists would rather have been working with professional models than with real women and all their "flaws."
But not this campaign.
It's from Sport England. The goal of this campaign is to encourage overweight women to exercise. No fat-shaming, just real empowerment. There's a sincerity conveyed in this spot that's typically lacking in advertising using real women.
Set to Missy Elliot's "Get Your Freak On," the spot shows real women exercizing, pushing themselves, competing — and it makes no apologies for the jiggly thighs and sweaty clothes.
Over the past few years, Selfridges, the iconic London department store, has kicked off the New Year with a campaign that showcases young artists and designers.
This year, they decided to showcase artists and designers who range in age from late 40s to 80s.
The campaign is called Bright Old Things.
All 14 of the creative types featured in the Bright Old Things campaign "embraced a new vocation later in life." For example, Sue Kreitzman, whose Selfridge's store window is above, is a food writer turned artist.
Slate has a wonderful article about the two central women in the above photo. Taken in 1956 by photographer Will Counts, the iconic photo depicts — for starters — the first day that Elizabeth Eckford, one of the Little Rock Nine, tried to enter the all-white Little Rock Central High School as a student. Of course, the photo depicts a lot more about the Civil Rights Era in the US.