Here's a multi-media campaign from the Vancouver Aquarium for an exibit called, The Secret World of Sharks & Rays. The sharks steal the show.
Created by TAXI, Vancouver.
Out-of-home advertising:

Print ads:


Saved the best for last. An advertising installation that changes with the tide. During high tide, it looks like a giant shark:

At low tide, the advertising message is revealed:

Here's how it works:
